THEMES

The circular economy for reputation and business performance

The circular economy for reputation and business performance

The circular economy for reputation and business performance is at the center of the research presented at the new event CRIET Meet, at the University of Milan - Bicocca, next October 17. Project leader Laura Gavinelli.

The classroom that will host the event is De Lillo, in Building U7, in Via Bicocca degli Arcimboldi 8, in Milan.

The first part of the conference will be dedicated to the presentation of the results of a quantitative survey through the administration of a questionnaire with CAWI method (Computer
Assisted Web Interview) to owners and managers of major companies operating in various countries of Europe.

At a later stage of the conference, the results of the research will be discussed and compared with the direct experiences of distinguished representatives of the business and institutional world, in an attempt to identify the effects of the circular economy on very different sectors and the challenges facing the economy. circular places on the market.

One of the most relevant and discussed aspects of current market dynamics is that circular economies they are leading companies to a new way of doing business. The circular model
requires passing from linear production to production based on the "production-consumption-recycling / reuse" circle. This leads to the adoption of technologies and business models based on longevity, renewability, reuse, repair, updating, sharing of knowledge and dematerialisation.

The possible contribution in defining marketing and communication policies is also relevant.
But does transposing the principles of the circular economy have a real impact on business performance and reputation? The conference investigates whether through appropriate production and communication choices, it is possible to make the efficiency of production systems coexist with a better reputation and a more favorable competitive positioning compared to competitors.

After the Italian phase of the research presented at MIH “Circular economies between production and marketing. Comparison of models and experiences "at the University of Milan-Bicocca, on 11 May 2018, the conference presents the results of the survey extended at European level.

Agenda of the conference

9.30 Accreditation of participants

10.00 Greetings and opening of the proceedings
Angelo Di Gregorio
CRIET Director, University of Milano-Bicocca

10.10 Presentation of the research
Laura Gavinelli
Research fellow, University of Milano-Bicocca and CRIET
Andrea Alemanno
Group Director Corporate Reputation, IPSOS Public Affairs

10.40 Discussant
Manlio Del Giudice
Full Professor of Economics and Business Management, Polo di Napoli of Link Campus University
Ilaria Ugenti
Research Director, IPSOS Public Affairs

11.00 Round table: the protagonists and the institutions discuss it
Riccardo Balducci
Corporate Environmental Manager, Sofidel
Franco Balestrieri
Marketing and Communication Director, GVM
Elisabetta Bracci
Founder and Network Manager, JUMP Facility
Luisa Gulluni
Sustainability and External Relations Department, Costa Crociere S.p.A.
Maria Elena Manzini
CSR Manager, CIRFOOD
Enea Angelo Trevisan
CEO, Ealixir
Moderator
Angelo Di Gregorio
CRIET Director, University of Milano-Bicocca

12.30 Concluding speeches
Franco Terlizzese
Director DGS-UNMIG, Ministry of Economic Development

CRIET Meet

CRIET Meet is the activity of Interuniversity Research Center in Territorial Economy which aims to compare, on a series of issues of primary interest for territorial development, scholars with decision-makers of enterprises and institutions, ideas with facts, theories with practices.

Through CRIET Meet scholars, exponents of the major public and private institutions in Italy, make their knowledge and results of research projects available in order to make a significant contribution to the sustainable development of the territory, and present themselves as operational support for the development of local economies .

The main objective of CRIET Incontra is to help explain the relationships that intertwine, on a given territory, between the dynamics of businesses and the dynamics of institutions so that they take on an adequate role in the scientific analysis and strategic evaluation of individual decision makers.

For more information write to [email protected]


Video: Webinar: Manufacturing and the circular economy (May 2021).